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Regular price £24.00

A pure, classic white with just the tiniest hint of warmth. Ideal for the family home and a perfect complement to the rest of the Little Knights colour range.

Don’t trust your screen! Monitors and devices vary in how they display colour, so please order a sample tin first to make sure you LOVE the colour before committing to it (we're really sorry, but we can't take returns because you don't like the colour).

Which finish?

Our paint is available in three beautiful emulsion finishes as well as a versatile and hardwearing gloss.

Matte - A solid, flat and elegant finish that is easy to touch up when required.

Eggshell - More lustre than a matte finish; low-sheen rather than shiny.

Silk - Creates an attractive and durable high sheen finish.

Gloss - Versatile and hardwearing, suitable for interior and exterior use on wood and metal surfaces.

A paint that does more...

It’s 100% VOC free

A zero emission, odour-free water-based paint, free from carcinogens, petrochemicals and hazardous fumes of any kind.

It's antibacterial

Containing a unique and fully-certified antimicrobial additive that is effective against all known bacteria.

It's beautiful

Our pigment-rich paint provides exceptional coverage and opacity, bringing walls to life with a finish and depth of tone to be proud of.

It absorbs pollutants

Little Knights contains a unique monomer that transforms formaldehyde molecules into harmless vapour.

Free delivery

Delivery is free to mainland UK and Northern Ireland. For other areas, please contact us so that we can advise delivery costs first. All deliveries are safely packaged and should be with you within two to three working days.

Quality assured

Little Knights is a durable, non-toxic water-based paint that conforms fully to European Directive, EN Toy Safe legislation, EPA, FDA and HSE requirements. Full certification is available, please contact us for more details.

Customer Reviews

Based on 82 reviews
Great product

Easy to work with and decent coverage.

Good paint

The paint went on smoothly and gives a good white matt finish.

Paint is great

The pure paint is great it took a mist coat plus 2 layers, 3 in odd places to cover fresh plaster. Decorator loved it. Dries well. No allergy reactions which is a huge bonus for me & rare. Not one epi-pen used or extra anti histamines needed & i could breathe & be in house after being painted without issue. I won’t use another paint now going forward. I’ve found my brand! It far exceeded other allergy paints & low voc ones ive tried like little greens & lakelands. Lakelands tried to tell me the claims of voc free were false & only theirs was non smelling & their brand was superior. Well i’ve seen the Voc free proof & my allergies are very severe & don't lie! Felt like sour grapes to me & frustration, i don't like companies who slag off another just to try & make theirs look better. Your products are more than good enough, they speak for themselves. I for one will recommend you as will my decorator if asked for voc free/ allergy paint, I'm sure. Little knights have lived up-to their claims AND are cheaper too... bonus!
I did have problems with the first delivery company they were late, very rude & refused to put inside my doorstep despite telling them i couldn't lift with disability. They still refused. I Notified LKs who were disappointed & said they'd changed firms. However, this next company (parcel force i believe) also delivered a day late despite having instructions to deliver before 3pm & to put inside as customer disabled & couldn’t lift. They came over a day late & left with a neighbour i didn’t know & was out on doorstep overnight. I was forced to get a workman just to lift 3 paint cans in. I did phone LKs & left messages the day it didnt arrive but got no reply, which is unusual, they normally get back very promptly. Maybe, Xmas got a bit busy! i haven't taken pictures yet if you send another link LKs I will post one.
Thank you for developing this paint. Its tone is warm yet pu...

Brilliant product

Easy to use and no nasty chemicals


We used this paint in our baby's nursery. Barely any smell and fast drying. Buying more paint now!

Great odour free paint!

This is a white paint with a good coverage and no sickening smell. Won't be using any other in future!

5 stars!

Fantastic coverage, really nice finish, slightly creamy, not stark. Easy to work with. Highly recommended.

Great service

I have not yet used the product. It arrived well packaged and promptly. Great service so 10 out of 10 for that.

Neutral bright white

Excellent choice for the ceiling - neutral white - not cold or warm. It is a nice thick finish, so we hope one coat will do for a previously painted ceiling.
Also we are buying more of this paint, as In our search for a cream wall, 'Pale Ochre' was too light and 'Buttered Scone' was too strong. So we mixed 'Pure' with 'Buttered Scone' to create a cream vanilla colour. It mixes to a nice emulsion with a smooth egg-shell cream finish. A pleasant surprise.


We had used a paint previously that had gone off. The smell was horrendous, the room was unusable. After a search of the internet we found Little Knights, the staff were really helpful and we purchased a tin of Pure from them. We have applied three coats of the Pure and the smell has gone! Not sure whether this is because of the antibacterial property in the paint or not, but we certainly recommend it!!