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Regular price £24.00

A pure, classic white with just the tiniest hint of warmth. Ideal for the family home and a perfect complement to the rest of the Little Knights colour range.

Don’t trust your screen! Monitors and devices vary in how they display colour, so please order a sample tin first to make sure you LOVE the colour before committing to it (we're really sorry, but we can't take returns because you don't like the colour).

Christmas delivery

Please note that orders placed after the 16th December won't be processed until the New Year. We apologise for any inconvenience.

Which finish?

Our paint is available in three beautiful emulsion finishes as well as a versatile and hardwearing gloss.

Matte - A solid, flat and elegant finish that is easy to touch up when required.

Eggshell - More lustre than a matte finish; low-sheen rather than shiny.

Silk - Creates an attractive and durable high sheen finish.

Gloss - Versatile and hardwearing, suitable for interior and exterior use on wood and metal surfaces.

A paint that does more...

It’s 100% VOC free

A zero emission, odour-free water-based paint, free from carcinogens, petrochemicals and hazardous fumes of any kind.

It's antibacterial

Containing a unique and fully-certified antimicrobial additive that is effective against all known bacteria.

It's beautiful

Our pigment-rich paint provides exceptional coverage and opacity, bringing walls to life with a finish and depth of tone to be proud of.

It absorbs pollutants

Little Knights contains a unique monomer that transforms formaldehyde molecules into harmless vapour.

Free delivery

Delivery is free to mainland UK and Northern Ireland. For other areas, please contact us so that we can advise delivery costs first. All deliveries are safely packaged and should be with you within two to three working days.

Quality assured

Little Knights is a durable, non-toxic water-based paint that conforms fully to European Directive, EN Toy Safe legislation, EPA, FDA and HSE requirements. Full certification is available, please contact us for more details.

Customer Reviews

Based on 75 reviews
Great service

I have not yet used the product. It arrived well packaged and promptly. Great service so 10 out of 10 for that.

Neutral bright white

Excellent choice for the ceiling - neutral white - not cold or warm. It is a nice thick finish, so we hope one coat will do for a previously painted ceiling.
Also we are buying more of this paint, as In our search for a cream wall, 'Pale Ochre' was too light and 'Buttered Scone' was too strong. So we mixed 'Pure' with 'Buttered Scone' to create a cream vanilla colour. It mixes to a nice emulsion with a smooth egg-shell cream finish. A pleasant surprise.


We had used a paint previously that had gone off. The smell was horrendous, the room was unusable. After a search of the internet we found Little Knights, the staff were really helpful and we purchased a tin of Pure from them. We have applied three coats of the Pure and the smell has gone! Not sure whether this is because of the antibacterial property in the paint or not, but we certainly recommend it!!

Pure white paint

A really good white paint. I used it for a mist coat on new plaster and then for the ceiling. It was good to work with and looks perfect. Amazing knowing I didn’t have to worry about the fumes with my young children around.

Fantastic product

I have purchased the gloss paint and it is a wonderful product as was the emulsion. Great coverage and definitely no odour. Great for the environment . Will Definatley be buying more. Great customer service as well.


Excellent service. Just finished painting and very happy with the paint.


Does exactly what it says on the tin,completely odourless ,fast drying and beautiful
Off white colour,the only place I will
Now buy paint from!

Good paint

My wife tells me this is among the best paints she has used and is very pleased with the outcome. Will be sure to buy again if needed in future.

Cat pee smells tamed

Rang and spoke to Mark . His advice was very helpful and said that it might require 2 coats which is what I did ,there was a slight smell after the first coat but that went after second coat. The paint its self was very smooth and didn't take much stirring.

So glad I discovered this paint!

I met the lovely team at the NEC Baby Show and am so glad I spoke to them - it’s a relief to find paint that doesn’t contain all the nasty fumes and to know that we’re doing the best for our baby. We’ll definitely be ordering more in the future when it comes to decorating the rest of the house!