Antibacterial paint
Emission free paint
Breathe easy paint
Asthma safe paint

Pure and simple

A pure, classic white with just the tiniest hint of warmth. Ideal for the family home and a perfect complement to the rest of the Little Knights colour range.

Which finish?

Our paint is available in three beautiful emulsion finishes as well as a versatile and hardwearing gloss, suitable for interior and exterior wood and metal surfaces.

Matte - A solid, flat and elegant finish that is easy to touch up when required.

Eggshell - More lustre than a matte finish; low-sheen rather than shiny.

Silk - Creates an attractive and highly durable high sheen finish.

Gloss - Versatile and hardwearing, suitable for interior and exterior use.

A paint that does more...

It’s 100% VOC free

A zero emission, odour-free water-based paint, free from carcinogens, petrochemicals and hazardous fumes of any kind.

It's antibacterial

Containing a unique and fully-certified antimicrobial additive that is effective against all known bacteria.

It's beautiful

Our pigment-rich paint provides exceptional coverage and opacity, bringing walls to life with a finish and depth of tone to be proud of.

It absorbs pollutants

Little Knights contains a unique monomer that transforms formaldehyde molecules into harmless vapour.

Similar colours

Pure is the only true white in our range, however if you are after white with a hint of warmth then try Clotted Cream - a creamier alternative with dusky-beige tones. Or for a very very pale grey try Cotton Flower - a pale, delicate off-white, with a tiny hint of grey.

Sample tin

We're really sorry, but we can't take returns because you don't like the colour. Monitors, screens and devices vary in how they display colour, so please order a sample tin first to make sure you LOVE the colour before committing to it.

Free delivery

Delivery is free to mainland UK and Northern Ireland. For other areas, please contact us so that we can advise delivery costs first. All deliveries are safely packaged, sent by courier and should be with you within two to three working days.

Quality assured

Little Knights is a durable, non-toxic water-based paint that conforms fully to European Directive, EN Toy Safe legislation, EPA, FDA and HSE requirements.  Full certification is available, please contact us for more details.

Customer Reviews

Based on 27 reviews
Pure white!

Like it says on the tin ;)

Great paint and child friendly too

Paint was as good to use as any major VOC containing brand, but free of any chemicals. Great for the environment, the painter and the occupant of the freshly decorated bedroom!

Great coverage

Not sure why most paint needs all those smelly chemicals when Little Knights manage so well without.

Exceeded expectations by far!!

Great quality and finish, dried really fast so toddler could sleep in room same night! Better still the white matched the ceiling paint already there so didn’t need to worry about colour difference! Would highly recommend this paint and pay the extra as the quality was far better than any other leading brand paint I have used before and it’s the safest paint on the market for kids! Fast delivery too!

Fabulous no smell paint

Paint cover of this paint is better than the main paint companies with the most important factor it does not harm you.
My autistic son used to be badly affected by fresh paint but no negative effects with little knights paint.

Great paint

Goes on really easily and has a lovely finish. We have used it to paint the cot for our new baby.

Pure (white)

Nice, clean, bright white. Easily applied. We used this across 4 rooms at once. We also used the gloss in each room and it went on easily and dried quickly. Felt able to use the rooms immediately again. Will use across the rest of the house in time.

Good paint - rubbish delivery

Paint used to paint a child's cot and was very low odour, however it barely survived the delivery. The paint arrived with dent in the rim that had allowed paint to leak from the lid into the box it came in. Guys please don't use Yodel.

Hi Stephen, thanks for leaving a review and sharing your experience. We’re so sorry your paint arrived damaged. We take every precaution - our packaging was specially designed, and we carefully chose our tins and lid clips for security. Once the package is in the hands of the delivery company, there’s not much else we can do, and from the look of your picture, your parcel received some hefty abuse. We have raised this with the courier and will review our packaging too. (Oh, and we don’t use Yodel!)
Pure White gloss

Would love to review, but yet to receive the paint ordered 17/05/2018 and awaiting a response to as when it will arrive. Now 28/05/2018

Hi Gavin, we're so sorry to hear of your experience. Your email arrived on the Sunday evening of a bank holiday weekend, so this morning (Tuesday) was the first we had heard of it. We spoke to the couriers, and it turns out that they damaged your paint in transit and therefore did not deliver it, but worse, they also failed to advise us. This is obviously unacceptable, and we will be taking steps to ensure this does not happen again. We have refunded you 20% of your order value for your inconvenience, and sent your paint out today on a next-day delivery. We hope this helps.
Paint so pure as its name!

I used this paint for my ceiling. It looks great and I believe no mould spots will be appeared again.

Four beautiful odourless paint finishes


For a solid, flat and elegant finish that is easy to touch up when required, matte paint is ideal for creating a gentle, soothing finish.  It helps to conceal flaws too, making it a good choice for older walls with "character".


Has slightly more lustre than a matte finish, low-sheen rather than shiny.  This attractive finish resists stains better than matte paint, and is easier to maintain


Creates an attractive and highly durable high sheen finish, an ideal choice if you want to make a room look bigger.  While it is the easiest to clean (just wipe with a damp cloth) Silk paint’s light reflecting properties do make it more difficult to touch up because any difference in sheen will be apparent.  It will make imperfections in your walls more noticeable, so it is worth investing a bit of extra time on surface preparation to make your walls as smooth as possible.  


Even our gloss paint is zero-VOC! An easy-to-apply, non-drip antibacterial gloss paint that provides a hardwearing, wipe-clean finish for interior and exterior wood and metal.  (Please note, the gloss does not share the formaldehyde-absorbing properties of the emulsion paint, but there's still no safer gloss paint on the market!) 


Little Knights

Simply the safest paint for you and your family